capture management


Capture management (opportunity management) is a disciplined approach to qualifying business opportunities and developing a win strategy to improve your probability of winning a strategic opportunity.

Leadership that a qualified Capture Manager provides is critical to keeping the pursuit on track.

Clients gain unbiased guidance and insight with our Capture Managers who provide:

  • Capture planning structure and tools

  • Competitive assessment insight

  • Win strategies based on customer requirements and motivators

  • Techniques for determining discriminators that matter to the customer

  • Action plan guidance for customer contact plans, research, and proposal strategy


Capture planning structure and tools

We help clients work through the challenges of establishing key milestones and decision gates as the pursuit advanced toward proposal development.

Competitive assessment and analysis

Assessing competitor strengths and weaknesses and comparing those to yours provides insight into your win strategy and win themes as you compete for strategic opportunities.

Win strategy development

We help capture managers develop strong win strategies that set you apart from competitors and position you as the favored provider.

Action planning and execution

Effective capture management leads to the development and execution of action plans, including customer call plans, customer meetings, and other activities that advance the opportunity.

The discipline and methodology that Shipley Capture Managers bring to clients improve the probability of winning and streamline the business pursuit process.